Swami Devi Dyal Institute of Management Studies

Swami Devi Dyal Institute of Management Studies
Director: Dr. Savita Sharma is currently Director of Swami Devi Dyal Institute of Management Studies and Director Operations of Swami Devi Dyal Group of Institutions. A Professional with more than 25 years of extensive experience in academics, administration and research in reputed educational organizations in the designation of Director of Management Institutes and Director Operations of whole group. Dr.Savita is proficient in establishing and nurturing institutions and facilitating capacity building on Rights-based approach to development. She has significant expertise in managing and developing students emotionally, psychologically, intellectually and spiritually with specialized module programs and conducting meditation sessions and workshops on “how to be more energetic, enthusiastic dynamic & positive” “To Get Rid of Stress ,Strain & Tension” and “To Develop Full Potential of life With Awareness”.

She possesses excellent academic background in the field of Economics and Management. She has done her Ph.D and Post Graduation in Economics, Management and PG in Journalism and Mass Communication from Kurukshetra University. She has guided over 200 research projects of Management and has to her credit the participation and presentation of papers in numerous National and International conferences and publications in several journals. She is life member of All India Management Association, Indian Economic Association and State Economic Associations. She has an incredible vision to ‘Look Over The Horizon’. To see the future and an inspiration to the students to settle for nothing less than the best. She very well realizes that along with the students’ academic growth, equally important is the enhancement of their total personalities. Thus, she mentors them via spiritual guidance and counseling to inculcate in them the strength of character, a spirit of philanthropy and the courage of a lion.

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The Institute
Swami Devi Dyal Institute of Management Studies started functioning as an independent Institute of Swami Devi Dyal Group of Professional Institutions from the Session 2008-09 with an intake of 60 students. The Institute is approved by AICTE and is affiliated to Kurukshetra University, Kurukshetra. Today, Kurukshetra University is offering world-class education to students from throughout India and other countries by providing a learning experience designed to develop intellectual abilities, as well as social, moral and ethical values.

Why choose SDDIMS ?

MBA Program Objective
Students will be trained to establish themselves as effective professionals by solving real problems through the use of Management Science Knowledge and with attention to team work, effective communication, critical thinking and problem solving skills. The programme will be customized in the context of the business and industry which provide the right learning needed to enter in the Indian as well as global market, to harness the efficiency of the Indian economy. This programmes uses India-centric innovation as a key differentiator, and apply the learning to emerging market situations. Specifically, students will be better prepared to:

⇨ Access the growth opportunity that India offers to their business.
⇨ Appreciate the business environment, consumer mindset and market realities in India.
⇨ Understand the socio-cultural norms and management principles that work in India.
⇨ Develop innovative business models for their organisation tailored for emerging markets.
⇨ Access how India-centric innovation can be a key differentiation for their organizations.
⇨ Apply the learning & knowledge to other emerging markets.

Key Areas of SDDIMS

⇨ Workshops with specialized modules
⇨ Seminars and Conferences
⇨ Personality Enhancement Sessions
⇨ Group Discussions Sessions on Current Affairs
⇨ Guest Lectures by Eminent Resource Persons
⇨ Industrial Visits for Industrial Exposures and Industry Interface
⇨ Students work at Industrial Projects
⇨ Best corporate connect
⇨ Business English for Professionals & Presentation Skills
⇨ Business Meetings & Etiquettes
⇨ Regular conduct of cultural activities and talent hunts
⇨ Distinguished Full time faculty

Career Prospects
An MBA degree provides you with innumerable career opportunities in various fields. It is especially beneficial to get jobs in high level positions such as managerial and executive level jobs.


Marketing can be a cutting edge business, and the competition for marketing posts has become very fierce over recent years. A marketing career can be very rewarding in terms of job satisfaction as well as monetary compensation, and this is why many people have become interested in a career in marketing. It can be difficult to get into a marketing career, which is why it is best to ensure that you are equipped with the appropriate skills and qualifications – in improve your chances.

Finance can cover a range of valuable skills and can help you to gain the knowledge and confidence necessary to succeed in this area of business administration. This is a cutting edge business, and the pressure in this area can be high. However, with the skills and knowledge that you will gain from your Finance MBA you can enjoy being prepared for this type of business setting and environment. A Master’s Degree in finance can help you to work in Commercial Banking, Investment Banking , Financial Planning, Money Management, Insurance and so on.

Human Resource Managers can have a variety of job tasks, from deciding how a corporation should be staffed to making the choice between using independent contractors or hiring from within the company. Managers also recruit and train employees and ensure that employees are high performers. A graduate of an MBA in Human Resource Management program can work in positions that include:

International Business:
In today’s globalized world, enterprises large and small seek employees who have the ability to perform in multicultural situations and contrasting business environments. The International Business Specialization (IBUS) equips students to succeed in cross-border work environments with electives that instruct on management across cultures, international marketing and global contexts. The curriculum qualifies students to assess impact by global region on management functions in a range of industries.
Information Technology:
Students interested in careers in management consultancy, software or database development, enterprise management systems, telecommunication and business analysis, must opt for the specialization and will be recognized as having a thorough IT background. IT graduates play essential roles on the business team, typically designing and implementing hardware and software solutions to business problems. They hold professional positions in areas such as client/server or web applications development, systems analysis and network administration. They constitute the important workforce as technical and management professionals in a variety of industries. Students obtaining such a certificate usually acquire positions in the top management consulting firms or as strategic analysts in the transportation, telecommunications, and financial sectors.
Graduates are expected to possess the appropriate knowledge, experience and skills to adapt to changes in this dynamic field through a lifelong learning process. They are prepared to help shape twenty-first century organizations in a rapidly changing, globally competitive and technologically sophisticated environment. The program is designed to develop a diverse and integrated group of experts armed with the necessary skills for building new entrepreneurial ventures.

Master’s of Business Administration (MBA)

Postgraduate (MBA) Course
Disciplines No. of Seats (1st Year onwards)
MBA (Marketing,HR& Finance) 120

Recognized Bachelor’s Degree of minimum 3 years duration. Obtained at least 50% marks (47.5% in case of candidate belonging to SC/ST category) at the Qualifying Examination.

Admission Procedure:
Admission to the 75% sanctioned intake in the first year of MBA course will be made on the basis of the result of the Common Management Admission Test (CMAT) / Management Aptitude Examination (MAT). Admissions will be made through online/off campus counseling by Haryana State Counseling Society, Haryana.

The Management Quota seats (25% of the sanctioned intake including 15% seats for children/ward of NRI’s) will be filled as per:- 1. CMAT / MAT merit ranking. 2. Merit based on percentage of marks in Graduation.

Fee Structure MBA
Tuition 48000.00
Development Fund 10000.00
Security 2000.00
Student Fund 1500.00
Youth Welfare Fee 500.00
Other Charges 5910.00
Total 67910.00

Bachelor’s of Business Administration (BBA):
Bachelor’s of Business Administration is a three year degree program. This degree aims at providing fundamental education in Business and Management Principles. The course allows students to specialize in one of the multiple specialization areas, such as International Business, Finance, Real Estate, Computer Information Systems, Marketing or Accounting. BBA programs can offer practical management training that can prepare students to successfully work within a large organization.

Bachelor of Business Administration or BBA, as it is more popularly known, is one of the highly In-demand courses in today’s world. The scope of BBA is large and cannot be assessed within a few years of advancement. It requires a massive look out. The scope is endless to make a wonderful career. All the core branches of business such as Marketing Management, Finance Management and Human Resource Management are being taught in the Institute to equip the students to face any challenges of the industry.

Graduate (BBA) Course
Disciplines No. of Seats (1st Year onwards) Duration
BBA (Marketing,HR& Finance) 60 3 Years

• Eligibility for BBA Program:
Passed 10+2 examination of a recognized Board. Obtained at least 40% marks in aggregate and English as a compulsory language paper.

Fee Structure BBA
Tuition 35000.00
Registration Fees 1100.00
University Development Fee 1200.00
Examination Fee 1200.00
Youth Welfare Fee 500.00
Other Charges 2910.00
Total 41410.00

The institute is located in a separate three storey building comprising of lecture halls, tutorial rooms, seminar rooms, conference rooms, computer labs, library and faculty offices. The campus is Wi-Fi enabled. The aesthetic architectural excellence of the department and the sprawling campus blends with the picturesque environment. The layout of the building on the natural, rural landscape adds to the ambience and creates the apt atmosphere for learning and gaining knowledge.

The institute has well qualified, dynamic, experienced and dedicated faculty members. Most of the faculty members are extensively engaged in research work with a strong publication record.


Sr. No.





Dr. Savita Sharma


Ph.D, MBA(Mkt.,HR), M.A(Eco.), PG(Jouranlism & Mass Comm.)


Dr. Rita


Ph.D, MBA(HR, Mkt.), M. Phil, M.Com, MBE


Ms. Abha Aggarwal

Asst. Prof.

MBA(IB, Mkt.), B.Tech(C.S.E)


Ms. Surbhi Gupta

Asst. Prof.

MBA(Finance, Mkt.),B.Com


Ms. Sudhiksha

Asst. Prof.

MBA(HR, Finance ),BBA


Ms. Upasana

Asst. Prof.

MBA(HR, IT), NET Qualified, B.Tech (ECE)


Ms. Mukesh

Asst. Prof.

MBA(Finance, Marketing), NET Qualified, B.SC


Mr. Aditya Sharma

Asst. Prof.

M.Com, M.Ed, B.Com, B.Ed


Ms. Prachi

Asst. Prof.

M.Com, NET Qualified, B.Com, B.Ed


Ms. Tanya Sondhi

Asst. Prof.

MBA(Finance, Marketing), M.Com, NET Qualified, B.Com


Ms. Deepika Chauhan

Asst. Prof.

MBA(HR, Mkt.), B.Sc, B.Ed


Ms. Anupa Sharma

Asst. Prof.

MBA(HR, Mkt.),B.Com


Mr. Amit Sharma

Asst. Prof.

MBA(Mkt., HR), B.Com


Mr. Ritesh Kumar

Asst. Prof.

MBA(Mkt., HR), B.A


Mr. Bhavneet Sharma

Asst. Prof.

MBA(Mkt., Finance), B.Com


Ms. Sonu Sharma

Asst. Prof.

MBA(HR, Mkt.), B.Com







Ms. Rajni

Senior Librarian


Ms. Saroj



Ms. Rupunder

Computer Programmer


Mr. Deepak

Sr. Technical Ass.


Mr. Ashok

Lab Technician


Mr. Jasbir

Lab Attendant


Mr. Shashi

Lib Attendant



Mr. J.K. Sharma



Mr. Amit Kansal



Ms. Sunita Kumari

Accounts Officer


Mr. Baldev



Mr. Parveen



Mr. Mohit

Office Suptd.





Mr. Shammi



Mr. Sanjay



Mrs Anita



Mrs. Nirmla



Mr. Jai kumar



Mr. Bhushan


Placement Cell
The Institute has a full time active placement cell focused on placement preparations and arranges final placements of the students by conducting various diagnostic placement activities. The placement activity at SDDIMS is managed by the Placement Officer. However, recognizing the importance of placement activity, institute has a centralized placement committee to provide overall supervision and direction for final as well as summer and on-the-job placement of the students. The committee consists of a Placement Officer, Placement Co-Coordinator, a group of faculty members and student members, who work in close co-ordination with the industry. In the current Session, our students have got multiple placement offers through in house campus placement drives.

Computer Labs
The institute has two air conditioned computer labs spread over two floors and is equipped with over 120 Networked computers with an “ALWAYS ON” Wi-Fi enabled internet access.

Teaching Methodology
Our SDDIMS places heavy emphasis on the contemporary tools of presentation along with traditional lecture methods, case analysis, simulation exercises, industry oriented project works etc. The course material and lesson plans are thoroughly reviewed before implementation. The teaching methodology is designed to make the students capable of gaining a holistic perspective of management. The inclusion of a summer placement project with institution training for 6 weeks during the first year summer vacation helps the students to realize the practices of the business world.

Workshop, Seminar & Conferences
The institute has been organizing regular workshops/ seminars for the development of faculty and students. Some of the workshops/seminars organized by the institute include marketing research, communication skills development, financial strategic management, recent development in human resource and entrepreneurship development.

Regular Industrial Visits & Guest Lectures
Every semester regular industrial visits are scheduled to provide requisite corporate learning experience to the students.

Personality development programmes by professional trainers
The institute organizes PDP Classes on regular basis for the overall development of the students. The main focus been on Case Studies, Extempore, Ad-Mad Show, Debate and Declamation, Management Games, Group Discussion, Seminars and Presentation to encourage an individual to become more self-aware and self-reliant and pay attention to their overall growth while planning for the future.

The institute has spacious library and reading rooms covers a large collection of text books, reference, periodicals, national and international management Journals. The books are indexed by author and title with a computerized search system to assist students in locating the appropriate material.